The "Credibility" C is about maintaining high ethical standards. Your employees want to be PROUD of their jobs, their performance, and the organization as a whole. Employees need to believe strongly in what your business is doing and be excited about trying to drive performance. Managers need to deliver on their promises and become black belts in customer servicing excellence. This has to come from the top down so take a look at your other “C’s” and assess your current level of credibility.